Has anyone else seen this?!?!!! The first time I saw this billboard I thought, “Oh my goodness…Burkhart is in so much trouble…they put someone’s billboard upside down!!!” And then, I saw another, and then yet another!!! This isn’t Burkhart!! This is Jackson-Hewitt!!!! They are putting their billboards up UPSIDE DOWN!!!
What the crap is this?!?!
Is this some way to get people’s attention; to get them talking?! (after all, I’m blogging about it aren’t I?) It DID get my attention! But there is more to marketing than just getting my attention. Jeffrey Dahmer can get my attention, but I’m not coming over for dinner. Not only do you have to get someone’s attention, but you have to get them to consider that your services are exactly what they need.
Excuse me…but if this is the brightest idea Jackson-Hewitt has in regards to advertising, who knows what they might do with my tax return?!!! It would be one thing if the sign itself made sense of its upside down nature. Maybe adding text to the sign that says:
“After doing your own taxes, does it feel like you are upside down?”
“After paying Uncle Sam, does it feel like you are financially upside down?”
“Let us turn your financial world upside down (in a good way).”
“After using us, you will never see things the same way again.”
“At Jackson-Hewitt, we are head-over heels excited about your W2s.”
- [I'll even take this] “Look at me, I’m upside down trying to be novel to attract your attention” and then have their phone number right side up.
But nothing!! This isn’t clever. This isn’t brilliant. This is the product of one of those meetings where it is late at night and someone says, “Yea, we ought to put all of our billboards up upside down.” Everyone laughs and someone else says, “yea, we should.” I know because this happens in church meetings all the time . And then no voice of reason comes in to say – “Yea, that’s funny at 12:30 a.m. but when you are driving to work at 8:00 a.m…not so much…Next idea!”
Jackson-Hewitt…I’m giving you the stupid idea award!!
[this blog was sponsored by and paid for by H & R Block...the right side up thinking tax company]