I’m fascinated by the new Dominos‘ Pizza strategy. I’m sure their sales were hurting, and this is the latest campaign to acquire a bigger slice (get it…I said “slice” ) of the market when it comes to pizza. But it is an interesting strategy. Very transparent and vulnerable. Air everyone’s grievances and complaints and allow it to motivate you to something greater.
Curious about this strategy for a church.
Of course, the major difference is that church’s SHOULDN’T be consumer driven. We are God-driven. Which means we don’t set direction and course based on everyone’s complaint and criticism, but rather on God’s. BUT the element of vulnerability and transparency is very interesting. The concept of “we’ve not done this well” and we are going to do something about it, seems to be important. We aren’t interested in overly-positive comments, but the reality of the situation. Sometimes churches supress that in an attempt to appear “perfect” and encouraging. Sometimes churches, after a hard assessment, need to decide to “start over” and attempt a turnaround.
I heard one time that Winston Churchill in the height of WWII had to put together a special team that reported directly to him that had only one task…presenting the facts of the war as truthfully and honestly as they could. Winston Churchill discovered that because of his position and power that when subordinates would give him “the news” it would be rose-tinted and with the best spin. He knew you couldn’t win a war with rose-tinted facts. It had to be reality. And with that, he put together a system to ensure he would always receive the facts, no matter how brutal their content.
The Pizza Turnaround: