Church Turnaround

Posted: January 21, 2010 in Church, Confession, Leadership, vision

I’m fascinated by the new Dominos‘ Pizza strategy.  I’m sure their sales were hurting, and this is the latest campaign to acquire a bigger slice (get it…I said “slice” 🙂 ) of the market when it comes to pizza.  But it is an interesting strategy.  Very transparent and vulnerable.  Air everyone’s grievances and complaints and allow it to motivate you to something greater.

Curious about this strategy for a church.

Of course, the major difference is that church’s SHOULDN’T be consumer driven.  We are God-driven.  Which means we don’t set direction and course based on everyone’s complaint and criticism, but rather on God’s.  BUT the element of vulnerability and transparency is very interesting.  The concept of “we’ve not done this well” and we are going to do something about it, seems to be important.  We aren’t interested in overly-positive comments, but the reality of the situation.  Sometimes churches supress that in an attempt to appear “perfect” and encouraging.  Sometimes churches, after a hard assessment, need to decide to “start over” and attempt a turnaround.

I heard one time that Winston Churchill in the height of WWII had to put together a special team that reported directly to him that had only one task…presenting the facts of the war as truthfully and honestly as they could.  Winston Churchill discovered that because of his position and power that when subordinates would give him “the news” it would be rose-tinted and with the best spin.  He knew you couldn’t win a war with rose-tinted facts.  It had to be reality.  And with that, he put together a system to ensure he would always receive the facts, no matter how brutal their content.

The Pizza Turnaround:

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Comments
  1. Doug says:

    Maybe being consumer-driven is probably the wrong way to say it. But I think we believe that being people-driven IS being God-driven. Wouldn’t you agree?

    I mean, God has given us this charge to reveal the good news of what he is up to through Jesus to a very specific audience: people. So tailoring and targeting and transparency are not just good ideas, I would think they are imperative.

    Plus, I think what really gets me and you about this commercial is it resonates with what we know deep inside is right–one of those God-honoring principles–embracing the truth.

  2. EdK says:

    WOW! I got the flyer for the “new” Domino’s and thought ‘yeah right’.. But after seeing this I see a company refocused and driven to say ‘what we had wasn’t working’ and then doing something about it. This can transform companies if done correctly and being able to rebrand of sorts.

    Think about how LSC got to where its at and the transformation that has taken place with growth- good parallel.

    So on a related note, does this mean that Domino’s will be the new official “cheap pizza” of LSC? I vote yes. ($5.99 one topping!)

  3. eB says:

    Looks like Jesus’ Favorite Pizza™ is getting a run for it’s money.

    “Give to Little Caesar what it Little Caesar’s…”

  4. Lori says:

    Think I will stick with Polito’s. Actually, I have been part of too many church programs that was not working well and should have stopped, only no one would admit that it was not working so that it could be fixed.

    I think it would be a healthy strategy to be able to say something is not working, what can we do to change it. Just be careful that it does not turn into a gripe or gossip session. That goes nowhere fast.

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